# identity.md

## Organization Overview
- **Company Name:** good hYOUman
- **Mission:** To create clothing designed to make individuals feel good and do good, by offering comfortable apparel and partnering with organizations and individuals to facilitate a mission of giving back.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2011 by Brett Novek, with operations based in Los Angeles, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Brett Novek, Founder (Source: https://goodhyouman.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to making people feel good, doing good, and giving back, emphasizing comfort and positive impact through partnerships. (Source: https://goodhyouman.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an official online store offering active-inspired clothing, tops, bottoms, and accessories made with quality fabrics. The approach includes direct-to-consumer sales and strategic partnerships for philanthropic initiatives.
- **Location(s) and Geographic Presence:** Manufacturing and primary operations are in Los Angeles, California, with an online store providing a broad geographic presence.
- **Key Partnerships and Affiliations:** Actively partners with various organizations and individuals to support its mission of giving back. Details forthcoming.